{"id":2974,"date":"2024-07-18T11:06:52","date_gmt":"2024-07-18T11:06:52","guid":{"rendered":"https:\/\/eucotton.eu\/infos-zur-kampagne\/"},"modified":"2024-10-11T07:38:42","modified_gmt":"2024-10-11T07:38:42","slug":"infos-zur-kampagne","status":"publish","type":"page","link":"https:\/\/eucotton.eu\/de\/infos-zur-kampagne\/","title":{"rendered":"Infos zur Kampagne"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; specialty=&#8220;on&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Header&#8220; _builder_version=&#8220;4.16&#8243; da_disable_devices=&#8220;off|off|off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_column type=&#8220;2_3&#8243; specialty_columns=&#8220;2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_row_inner _builder_version=&#8220;4.16&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column_inner saved_specialty_column_type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.25.1&#8243; text_font=&#8220;Actor|300|||||||&#8220; text_text_color=&#8220;#0cb4ce&#8220; text_font_size=&#8220;24px&#8220; text_line_height=&#8220;1.4em&#8220; header_font=&#8220;||||||||&#8220; header_text_color=&#8220;#0c005e&#8220; header_font_size=&#8220;70px&#8220; header_letter_spacing=&#8220;2px&#8220; header_line_height=&#8220;0.8em&#8220; custom_margin_tablet=&#8220;-37px||||false|false&#8220; custom_margin_phone=&#8220;-37px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; header_font_size_tablet=&#8220;56px&#8220; header_font_size_phone=&#8220;40px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; text_orientation_tablet=&#8220;left&#8220; text_orientation_last_edited=&#8220;off|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Infos zur Kampagne<\/h1>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8220;4.16&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column_inner saved_specialty_column_type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.2&#8243; text_text_color=&#8220;rgba(0,0,0,0.44)&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; header_2_text_color=&#8220;#919191&#8243; header_2_font_size=&#8220;35px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_5_font=&#8220;Rubik||||||||&#8220; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.8em&#8220; width=&#8220;80%&#8220; custom_margin=&#8220;-36px||||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span style=\"color: #0c005e;\">EUCOTTON<\/span> ist eine ehrgeizige Initiative zur F\u00f6rderung der europ\u00e4ischen Baumwollproduktion unter Leitung der <span style=\"color: #0c005e;\">European Cotton Alliance (ECA)<\/span>, die von der Europ\u00e4ischen Union finanziert wird.<\/h2>\n<h2>Unter dem Motto <span style=\"color: #000080;\">\u201eEuropa gestaltet eine nachhaltige Zukunft mit europ\u00e4ischer Baumwolle\u201c<\/span> konzentriert sich diese europ\u00e4ische Kampagne mit einer Laufzeit von 3 Jahren darauf, bei Verbrauchern, Meinungsf\u00fchrern und wichtigen Akteuren der Textil- und verwandten Branchen ein Bewusstsein f\u00fcr die qualitativen Eigenschaften europ\u00e4ischer Baumwolle, ihr nachhaltiges Produktionsmodell und ihre R\u00fcckverfolgbarkeit zu schaffen.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/eucotton.eu\/wp-content\/uploads\/2024\/10\/Grafica_cotton_web_02_de.jpg&#8220; title_text=&#8220;Grafica_cotton_web_02_de&#8220; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.27.2&#8243; custom_margin=&#8220;|-5vw|||false|false&#8220; hover_enabled=&#8220;0&#8243; border_radii=&#8220;on|200px|200px|200px|200px&#8220; border_radii_last_edited=&#8220;off|tablet&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;How It Works&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E8E8E9&#8243; background_image=&#8220;https:\/\/eucotton.eu\/wp-content\/uploads\/2022\/09\/estate-planning-76.png&#8220; background_size=&#8220;initial&#8220; da_disable_devices=&#8220;off|off|off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row column_structure=&#8220;3_5,2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.2&#8243; _module_preset=&#8220;default&#8220; header_2_text_color=&#8220;#0c005e&#8220; header_2_font_size=&#8220;45px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Ziele<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/eucotton.eu\/wp-content\/uploads\/2022\/09\/flor_algodon.png&#8220; title_text=&#8220;flor_algodon&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-77px||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; sticky_position=&#8220;top_bottom&#8220; scroll_horizontal_motion_enable=&#8220;on&#8220; scroll_horizontal_motion=&#8220;0|50|50|100|4|0|-1&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0c005e&#8220; custom_padding=&#8220;50px|80px|50px|80px|true|true&#8220; custom_padding_tablet=&#8220;40px|30px|40px|30px|true|true&#8220; custom_padding_phone=&#8220;|20px||20px|true|true&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; border_radii=&#8220;on|15px|15px|15px|15px&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;15px&#8220; box_shadow_vertical=&#8220;42px&#8220; box_shadow_blur=&#8220;60px&#8220; box_shadow_spread=&#8220;-10px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.08)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Pioggia||||||||&#8220; text_text_color=&#8220;#0cb4ce&#8220; text_font_size=&#8220;48px&#8220; text_line_height=&#8220;1.1em&#8220; header_font=&#8220;Pioggia||||||||&#8220; header_text_color=&#8220;#000000&#8243; header_font_size=&#8220;70px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;||10px||false|false&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>01<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.2&#8243; _module_preset=&#8220;94303537-339d-484d-8204-fdaf972d663a&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;Actor||||||||&#8220; header_3_text_color=&#8220;#FFFFFF&#8220; header_3_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||5px||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; header_3_font_size_tablet=&#8220;20px&#8220; header_3_font_size_phone=&#8220;16px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Entwicklung und Ausbau der positiven Wahrnehmung der europ\u00e4ischen Baumwollproduktion bei den Zielgruppen<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,3_5,1_5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0cb4ce&#8220; custom_padding=&#8220;50px|80px|50px|80px|true|true&#8220; custom_padding_tablet=&#8220;40px|30px|40px|30px|true|true&#8220; custom_padding_phone=&#8220;|20px||20px|true|true&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; border_radii=&#8220;on|15px|15px|15px|15px&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;15px&#8220; box_shadow_vertical=&#8220;42px&#8220; box_shadow_blur=&#8220;60px&#8220; box_shadow_spread=&#8220;-10px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.08)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Pioggia||||||||&#8220; text_text_color=&#8220;#FFFFFF&#8220; text_font_size=&#8220;48px&#8220; text_line_height=&#8220;1.1em&#8220; header_font=&#8220;DM Serif Display||||||||&#8220; header_text_color=&#8220;#000000&#8243; header_font_size=&#8220;70px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;||10px||false|false&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>02<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.2&#8243; _module_preset=&#8220;94303537-339d-484d-8204-fdaf972d663a&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;Actor||||||||&#8220; header_3_text_color=&#8220;#0c005e&#8220; header_3_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||5px||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; header_3_font_size_tablet=&#8220;20px&#8220; header_3_font_size_phone=&#8220;16px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Steigerung der Nachfrage nach europ\u00e4ischer Baumwolle durch Gewerbetreibende, Verbraucher und die Textilindustrie in der Europ\u00e4ischen Union<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; 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box_shadow_blur=&#8220;60px&#8220; box_shadow_spread=&#8220;-10px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.08)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Pioggia||||||||&#8220; text_text_color=&#8220;#0cb4ce&#8220; text_font_size=&#8220;48px&#8220; text_line_height=&#8220;1.1em&#8220; header_font=&#8220;DM Serif Display||||||||&#8220; header_text_color=&#8220;#000000&#8243; header_font_size=&#8220;70px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;||10px||false|false&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>03<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.2&#8243; _module_preset=&#8220;94303537-339d-484d-8204-fdaf972d663a&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;Actor||||||||&#8220; header_3_text_color=&#8220;#0c005e&#8220; header_3_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||5px||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; header_3_font_size_tablet=&#8220;20px&#8220; header_3_font_size_phone=&#8220;16px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Sensibilisierung f\u00fcr die Tatsache, dass bei der Baumwollproduktion in der Europ\u00e4ischen Union verantwortungsbewusste und nachhaltige Anbauverfahren zum Tragen kommen, die umweltfreundliche Methoden in Einklang mit dem europ\u00e4ischen Gr\u00fcnen Deal anwenden (biologische Vielfalt, Richtlinien zum Schutz der W\u00e4lder und Null-Schadstoff-Strategie)<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,3_5,1_5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; 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header_font=&#8220;DM Serif Display||||||||&#8220; header_text_color=&#8220;#000000&#8243; header_font_size=&#8220;70px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;||10px||false|false&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>04<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.2&#8243; _module_preset=&#8220;94303537-339d-484d-8204-fdaf972d663a&#8220; header_font=&#8220;||||||||&#8220; header_3_font=&#8220;Actor||||||||&#8220; header_3_text_color=&#8220;#0c005e&#8220; header_3_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||5px||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; header_3_font_size_tablet=&#8220;20px&#8220; header_3_font_size_phone=&#8220;16px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Bereitstellung von Informationen f\u00fcr die Zielgruppen dar\u00fcber, dass es sich bei europ\u00e4ischer Baumwolle um ein hochwertiges, nachhaltiges Naturmaterial f\u00fcr die Herstellung hochwertiger Textilprodukte handelt<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; 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