{"id":3240,"date":"2024-07-18T11:06:52","date_gmt":"2024-07-18T11:06:52","guid":{"rendered":"https:\/\/eucotton.eu\/a-propos-de-la-campagne\/"},"modified":"2024-10-10T16:29:34","modified_gmt":"2024-10-10T16:29:34","slug":"a-propos-de-la-campagne","status":"publish","type":"page","link":"https:\/\/eucotton.eu\/fr\/a-propos-de-la-campagne\/","title":{"rendered":"\u00c0 propos de la campagne"},"content":{"rendered":"

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\u00c0 propos de la campagne<\/h1>\n

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EUCOTTON <\/span>est une initiative ambitieuse de promotion de la production europ\u00e9enne de coton men\u00e9e par l\u2019Alliance europ\u00e9enne du coton (ECA)<\/span> et financ\u00e9e par l\u2019Union europ\u00e9enne.<\/h2>\n

Sous le slogan\u00a0: \u00ab\u00a0L’Europe construit un avenir durable avec du coton europ\u00e9en\u00a0\u00bb<\/span>, <\/strong>cette campagne europ\u00e9enne qui va se d\u00e9rouler sur trois ans vise \u00e0 sensibiliser les consommateurs, les leaders d\u2019opinion et les acteurs cl\u00e9s de l\u2019industrie textile et des industries connexes aux caract\u00e9ristiques de qualit\u00e9 du coton europ\u00e9en, \u00e0 son mod\u00e8le de production durable et \u00e0 sa tra\u00e7abilit\u00e9.<\/h2>\n

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Les objectifs<\/h2>\n

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01<\/p>\n

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D\u00e9velopper et renforcer la perception positive de la production europ\u00e9enne de coton parmi les groupes cibles.<\/h3>\n

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02<\/p>\n

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Accro\u00eetre la demande de coton europ\u00e9en par les professionnels, les consommateurs et les industries textiles de l\u2019Union europ\u00e9enne.<\/h3>\n

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03<\/p>\n

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Sensibiliser au fait que la production de coton dans l\u2019Union europ\u00e9enne est une culture responsable et durable, qui applique des pratiques respectueuses de l\u2019environnement conform\u00e9ment au Pacte vert europ\u00e9en (strat\u00e9gie pour la biodiversit\u00e9, politiques de protection des for\u00eats et pollution z\u00e9ro).<\/h3>\n

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04<\/p>\n

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Informer les groupes cibles que le coton europ\u00e9en est une mati\u00e8re naturelle durable de grande valeur, utilis\u00e9e pour la production de produits textiles de haute qualit\u00e9.<\/h3>\n

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05<\/p>\n

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Sensibiliser les principales parties prenantes et les professionnels du commerce au fait que le coton europ\u00e9en est cultiv\u00e9 \u00e0 partir de graines non g\u00e9n\u00e9tiquement modifi\u00e9es, offrant des performances environnementales, sociales et \u00e9conomiques \u00e9lev\u00e9es.<\/h3>\n

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\u00c0 propos de la campagneEUCOTTON est une initiative ambitieuse de promotion de la production europ\u00e9enne de coton men\u00e9e par l\u2019Alliance europ\u00e9enne du coton (ECA) et financ\u00e9e par l\u2019Union europ\u00e9enne. Sous le slogan\u00a0: \u00ab\u00a0L’Europe construit un avenir durable avec du coton europ\u00e9en\u00a0\u00bb, cette campagne europ\u00e9enne qui va se d\u00e9rouler sur trois ans vise \u00e0 sensibiliser les […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3240","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/pages\/3240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/comments?post=3240"}],"version-history":[{"count":5,"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/pages\/3240\/revisions"}],"predecessor-version":[{"id":3274,"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/pages\/3240\/revisions\/3274"}],"wp:attachment":[{"href":"https:\/\/eucotton.eu\/fr\/wp-json\/wp\/v2\/media?parent=3240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}