Europe designs a sustainable future
with cotton from Europe
Campaign
EUCOTTON is an ambitious initiative for the promotion of the European Cotton production led by the European Cotton Alliance (ECA). Through this initiative, the European cotton sector represented in ECA seeks to promote the visibility of European cotton and its qualities of SUSTAINABILITY, TRACEABILITY AND TRANSPARENCY.
Under the slogan: “Europe designs a sustainable future with cotton from Europe”, EUCOTTON focuses on raising awareness among consumers and industries for the quality characteristics of European cotton, its sustainable production model and the unifying trademark applied for its traceability.
The campaign has a three-year life cycle and its activities target final consumers, opinion makers and key players in the textile and adjacent industries.
It will include several actions to underline the message that European cotton is a premium quality, not genetically modified product (non-GMO), which guarantees environmental sustainability.
Objectives
01
To develop and strengthen the positive perception of European cotton production among target-groups
02
To increase the demand of European cotton among professionals, consumers and textile industries in the European Union
03
To raise awareness on the fact that cotton production in the European Union is a responsible and sustainable cultivation, which applies environmentally friendly practices in compliance with the European Green Deal (biodiversity strategy, forest protection policies and zero pollution)
04
To inform the target-groups that European cotton is a sustainable, natural material of high value, used for the production of top quality textile products
05