The main objectives of the European Cotton Alliance are based precisely on this promotion campaign and on increasing cotton production in the EU through sustainable and environmentally friendly practices and the traceability of production.

The institution is also working to strengthen the EUCOTTON brand in order to identify and promote the product and encourage its use among professionals, consumers and textile industries in the European Union.

This is essentially an awareness-raising project aimed at educating the different sectors (carefully selected) so that they can act as disseminators of the message: to improve the sustainable aspects of cotton products bearing the EU brand.

The envisaged plan of activities will encompass:

Digital (web, social media networks, fashion school competition).

Advertising (digital and print).

Content (videos, graphics, photos…etc).

Sponsorship and fairs (textile and fashion events).

B2B (trips and meetings with the media, fashion shows).

Eucotton in Bremen

EUCOTTON is a platinum sponsor at the 36th International Bremen Cotton Conference (Bremen, Germany, 29-30/9/2022). In its 2022 edition, the Bremen Cotton Conference brings in the spotlight the European Union as Region in Focus, and adopts sustainability as a key theme of the conference works.

Mediterranean Cotton Roads 2022

In November 2022, EUCOTTON was the proud sponsor and one of the main topics of discussion in the 5th edition of Mediterranean Cotton Roads. This large industry event, co-organized by the Hellenic Cotton Ginners and Exporters Association, the Izmir Commodity Exchange and the National Cotton Center, took place in Thessaloniki (Greece). A great way to present the EUCOTTON initiative to the textile sector community!

EUCOTTON Info Day 2023

On 30 March, Seville (Spain) was the meeting point of the most eminent professionals of the cotton, textile and fashion industries. There, near the European cotton fields of Andalusia, EUCOTTON held an Info Day which covered topics ranging from the social and environmental sustainability of this product to its high quality and its traceability. From farm to fashion, a unique and sustainable fiber!

EUCOTTON Study Trip 2023

From 26 to 29 September, EUCOTTON welcomed a group of brand and media representatives in Greece for a unique introduction to the world of European cotton! From LVMH to Diesel, and from Vogue Hellas to Seidensticker, these stakeholders enjoyed an intensive 2-day visit to cotton farms and ginning and spinning mills in Serres, Imathia and Farsala. A deep dive into the characteristics of this fiber: traceability, quality, sustainability and the strict regulations that make up its production method – from seed to textile!